About Kelly Olsen

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So far Kelly Olsen has created 33 blog entries.

Customer Experience (CX) Expectations

Customer experiences when shopping online is more exposed and important than ever with the rise in so many consumers having to switch to online shopping since the beginning of the first lockdown in March 2020. The rise in digital shoppers has also shown that people are more likely than ever to purchase from a [...]

2021-04-07T14:16:52+01:00April 7th, 2021|

Pret A Manger Continue to Adapt

Pret A Manger quickly adapted when stores were forced to shut last year in the UK's first lockdown. Initially, shifting to put their coffee beans on the digital shelves of Amazon, Ocado, Waitrose and Sainsbury's, Pret has now partnered with Tesco to bring their croissants to the people in part of their shift away [...]

2021-03-22T12:56:19+00:00March 17th, 2021|

Delivery Boom and UK Cardboard Shortage

The eCommerce boom has been blamed for a UK cardboard shortage that has led to shipping delays. Consumers are now having the most unlikely items shipped to them that they would normally go in-store to purchase. The confederation of paper (CPI) said it was "the perfect storm" with the run-up to Christmas, stockpiling due [...]

2021-02-03T18:52:44+00:00February 3rd, 2021|

UK eCommerce Bright Future

British banking firm Barclays released a survey where it revealed that the events of 2020 have accelerated a "technological revolution" in UK retail. One in four industry leaders believes this with the UK retail market being the world's third-largest for eCommerce. While Amazon obviously has been a big player in online retail, the company [...]

2021-01-26T11:03:41+00:00January 19th, 2021|

Black Friday Marketing

Black Friday this year falls on the 27th of November and Cyber Monday on the 30th, and while non-essential businesses are mostly operating remotely, businesses are preparing for an influx of online orders. Spending behaviour has inevitably changed in recent months as retail outlets have needed to close with customers now doing almost all [...]

2020-11-24T16:20:27+00:00November 23rd, 2020|

Facebook & Instagram Ads

Facebook and Instagram have become the main tools for the modern marketer. These platforms have especially gained importance for startups and small businesses as a way to get noticed. As most companies can't be everywhere at once, especially startups on a tight budget, that is why it’s crucial for businesses to be strategic in [...]

2020-11-24T16:22:09+00:00November 16th, 2020|

Marketing Strategy and Analytics

When it comes to marketing, data is your best friend and having the ability to understand and shape content for your audience gives you an edge, builds a better customer base, and improves performance. It takes time to fully understand which analytics are important so having an approach allows you the tools to engage [...]

2020-11-04T16:21:54+00:00November 2nd, 2020|

What makes a brand great?

Your brand is the outside perception of who your company is, what you do - not your logo or name. Why is this important? Whether or not intended, your organisation's words and actions contribute to your brand perception. Being clear on who you are, means you can use this to your advantage – shaping [...]

2020-10-22T15:10:20+01:00October 22nd, 2020|

Marketing during a crisis

Living through the era of the coronavirus pandemic, we have seen many organisations and brands adapt and deliver tremendous marketing campaigns to uplift and help during this crisis. Whether it be Guinness’s St Patrick’s Day ‘Stay at Home’ campaign to encourage people to literally ‘Stay at Home’ or BrewDog’s - Brewgel 'Punk Sanitiser' Campaign [...]

2020-10-22T14:56:32+01:00October 16th, 2020|

Amazon continues to evolve

Making your brand presence work for you and your business regardless of how parameters have changed, shifted or vacated permanently will bring rewards. Those who realise the ‘new normal’ is now just ‘normal’ will succeed faster as there is no going back, only moving forward. Evolution, by definition, allows those who adapt to survive, [...]

2020-10-22T14:56:15+01:00October 6th, 2020|