About Kelly Olsen

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So far Kelly Olsen has created 18 blog entries.

Rashford school meals campaign

Earlier this month, Marcus Rashford, the 22-year-old Manchester United and England footballer drove a campaign on social media with an open letter to the government asking to extend the free school meals program for 1.3 million children of low-income families over the summer holidays. His activism with a simple and clear message was successful [...]

2020-06-26T17:11:20+01:00June 21st, 2020|

Pizza in the post

Social media has been a natural platform for times of social distancing and many have thrived during this time with creative ideas to keep people active. Learning how marketing and social media has positively adapted around the world during the COVID-19 pandemic is interesting as there will likely be many changes that will be [...]

2020-06-02T12:58:56+01:00May 29th, 2020|

Maltesers campaign brings the ‘light side’

Maltesers' new campaign aims to tackle the challenges of lockdown through humour. With many brands doing what they can during this time, Maltesers are adapting their 'Look on the light side' platform, winning them Marketing Week's Brand of the Year in 2017, to today's current challenges in the hope it will help people cope. [...]

2020-05-18T17:25:12+01:00May 10th, 2020|

Keep moving forward…

Millions of businesses have now been impacted due to the national and global emergency which have brought economic decline with some industries at a stand-still. But for those that can remain in operation, budgets have needed to be re-evaluated — whether reducing costs or pausing daily spending operations, it’s common that marketing is one [...]

2020-05-01T22:24:25+01:00April 30th, 2020|

Refine CX in times of change

Whenever there is a situation that is uncertain with unknown variables, people crave and will search out information. Many of us are flocking online with queries related to the current lockdown orders, with anything from: “How long will the lockdown last?” to “Is the Indian restaurant nearby still delivering?” It is imperative your business [...]

2020-04-17T16:12:01+01:00April 17th, 2020|

PR in a digital world

Digital PR can grow your online presence and bring more visibility — reaching further than printed publication and a more accurate way to measure the impact your hard work has had.Digital PR, social media and SEOSocial media primarily lets you reach a larger audience with its ability to create a conversation around your work with [...]

2020-04-11T00:14:29+01:00April 10th, 2020|

Tips for Responsible Marketing

Even though it is fairly early in the quarantine process, businesses are adjusting the way they communicate and there are important general guidelines to consider when communicating your business in this unprecedented time. Adjust Scheduled Content Timelines & Marketing Campaigns Consider what is currently in the works, including pre-scheduled content: Determine what to pause [...]

2020-04-03T20:33:01+01:00April 3rd, 2020|

Brands Respond to Crisis with Purpose

As purpose is put to the test, many brands are stepping up to the task and responding to the call in the midst of the global Covid-19 pandemic. With much of the world in lockdown, how our familiar brands and companies have had to, and continue to, respond are becoming more apparent. Being a [...]

2020-03-27T16:01:34+00:00March 25th, 2020|

Remote Working Reminders

By now many of us have made the decision to work from home due to self-isolation and social distancing for the COVID-19 epidemic. At this time, it is unknown for how long this will last, so here are some tips to consider when working from home for a longer period than usual. Basic things [...]

2020-03-20T16:31:54+00:00March 20th, 2020|

Facebook Resource Hub

New Business Resource Hub from Facebook With more and more regions being impacted by closures, shutdowns and quarantine measures being taken to contain and flatten the outbreak and lower its impacts, and while public health and safety remain the number one concern, the knock-on consequences for businesses could be significant.  Everyone from large scale [...]

2020-03-13T17:14:51+00:00March 13th, 2020|