About Kelly Olsen

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So far Kelly Olsen has created 29 blog entries.

Black Friday Marketing

Black Friday this year falls on the 27th of November and Cyber Monday on the 30th, and while non-essential businesses are mostly operating remotely, businesses are preparing for an influx of online orders. Spending behaviour has inevitably changed in recent months as retail outlets have needed to close with customers now doing almost all [...]

2020-11-24T16:20:27+00:00November 23rd, 2020|

Facebook & Instagram Ads

Facebook and Instagram have become the main tools for the modern marketer. These platforms have especially gained importance for startups and small businesses as a way to get noticed. As most companies can't be everywhere at once, especially startups on a tight budget, that is why it’s crucial for businesses to be strategic in [...]

2020-11-24T16:22:09+00:00November 16th, 2020|

Marketing Strategy and Analytics

When it comes to marketing, data is your best friend and having the ability to understand and shape content for your audience gives you an edge, builds a better customer base, and improves performance. It takes time to fully understand which analytics are important so having an approach allows you the tools to engage [...]

2020-11-04T16:21:54+00:00November 2nd, 2020|

What makes a brand great?

Your brand is the outside perception of who your company is, what you do - not your logo or name. Why is this important? Whether or not intended, your organisation's words and actions contribute to your brand perception. Being clear on who you are, means you can use this to your advantage – shaping [...]

2020-10-22T15:10:20+01:00October 22nd, 2020|

Marketing during a crisis

Living through the era of the coronavirus pandemic, we have seen many organisations and brands adapt and deliver tremendous marketing campaigns to uplift and help during this crisis. Whether it be Guinness’s St Patrick’s Day ‘Stay at Home’ campaign to encourage people to literally ‘Stay at Home’ or BrewDog’s - Brewgel 'Punk Sanitiser' Campaign [...]

2020-10-22T14:56:32+01:00October 16th, 2020|

Amazon continues to evolve

Making your brand presence work for you and your business regardless of how parameters have changed, shifted or vacated permanently will bring rewards. Those who realise the ‘new normal’ is now just ‘normal’ will succeed faster as there is no going back, only moving forward. Evolution, by definition, allows those who adapt to survive, [...]

2020-10-22T14:56:15+01:00October 6th, 2020|

Email SPAM words to avoid

Writing an engaging subject line is already tricky enough and if certain SPAM trap words are used, can mean increased chances of being filtered out of your recipient's inbox. There are wide-ranging reasons SPAM filters can be triggered, which cause an email to skip the recipient's inboxes with one of the easiest solutions is [...]

2020-09-24T18:25:34+01:00September 24th, 2020|

Brand Study – Lucid Motors

What does this brand say? This brand says ‘SHOCKING’ — Lucid CEO and CTO Peter Rawlinson was the chief engineer for Tesla Model S so he knows better than most on how to beat the competition and is now presenting their first legitimate competition. “Lucid Motors is driven to make the electric car better, [...]

2020-09-16T15:38:17+01:00September 16th, 2020|

Helpful Social Media Stats

Statistics allow you to see trends in any industry and with social media, you can have a constant barometer on how people are interacting with your brand. Using key statistics, marketers can then plan content and promotions geared to take advantage of these figures. Social media platforms are now how many people now shops, [...]

2020-09-07T15:25:21+01:00September 3rd, 2020|

Social Media in 2nd half of 2020

At the start of July 2020, new data revealed global social media users grew by 10% or 3.96 billion over this past year - likely due to the coronavirus pandemic and its impact on people’s daily lives. For the rest of this year and next, marketers are taking notice and seeing social media as [...]

2020-08-12T20:33:08+01:00August 8th, 2020|