Statistics allow you to see trends in any industry and with social media, you can have a constant barometer on how people are interacting with your brand. Using key statistics, marketers can then plan content and promotions geared to take advantage of these figures.
Social media platforms are now how many people now shops, get their news and connect and so are an integral part of our society, whether we like it or not, which means keeping on top of key trends, can optimise your potential customers.
Half of the world’s population is on social media
Last checked, there are now 3.6 billion people users on social media with numbers expected to increase to 4.4 billion by 2025. Social media is making it easy for small businesses to advertise alongside multinational corporations and while there is no need to be on every social media platform, it is crucial to decide on at least one to take seriously and invest in for your organisation.
Average of three hours per day spent on social media
Besides the massive 3.6 billion users on social media, they are spending on average a good chunk of their time per day on these platforms. Generally, time is spread throughout peoples days via their mobile phone. Instagram’s traffic increases significantly immediately after the lunch hour and again at the end of the workday. With more consumers available during these hours, it is interesting when considering when deciding how to reach and promote consumers.
Two-thirds of users make a purchase after seeing a social media ad.
Social media plays a major role in what consumers decide to purchase. Although you can potentially reach nearly any user on social media, people are more likely to purchase from a brand they already follow. Getting followers and staying on top of people’s minds will help your brand become more well-known and sales should reflect this.
90% of Instagram users follow a business account.
Instagram reports that over 90% of its users follow a business account suggesting users are willingly engaging with brands on this platform. Content and connecting with followers is a must and knowing that users on Instagram are engaging encourages organisations and brands to curate the right kind of content for their followers.
Almost 80% of social media consumption happens on a mobile device
Smartphones are now a constant appendage for many of us and so brands and advertisers have direct and frequent access to people online and on social media. Keeping a consistent posting routine, but not spamming content, to be consistent in your followers’ timelines will keep you relevant and help build your brand presence.
More than 90% of user interaction on Twitter consists of link clicks
On Twitter, people can interact through liking, commenting, retweeting or sharing a tweet — but Twitter has reported that tweets with links account for 92% of all interactions. So while using relevant hashtags, image, GIF or a video are important in grabbing attention, making sure you have a relevant link to your website is a great way to drive traffic.
70% or more users share positive experiences on social media
If a person has had a good experience with a brand on social media, they will more than likely tell others about it. By regularly asking consumers for feedback and giving them the tools to share their experience, will make social media a powerful way to reinforce your online and offline brand experience.