Co-Branded Porsche Brochure.

Working with Motul means we a lot of our services are enlisted. Part of that service is print design and when Motul asked us to work on an updated version of their Porsche Brochure, we spotted an opportunity to work with a Motul partner.

Redesigning the brochure gave us an opportunity to pull apart the first one and whilst including elements of the first one, we were able to lose bits that were no longer relevant. Whilst doing this, we started talking to renowned Porsche parts specialist, Design 911.

Our conversation with the Design 911 team allowed us to make a list of the most popular Porsche models in the UK that they provide parts for. We spoke to the Motul Technical Manager to get lists of compatible Motul oils and lubricants for each vehicle.

As the brochure was predominantly for a consumer market, we needed to mock-up the most reader-friendly way of presenting these Porsche models alongside a list of engine oils, gear oils, coolant and brake fluid.

We’ll have two brochures, one Motul solo-branded brochure for Porsche-compatible products but we’ll also have a co-branded brochure with Motul x Design 911 to solidify the partnership as well as reaching a new audience for Motul.