Radical Cup Sponsorship.

As Motul is a performance brand, it is important to link the brand with the right partners in the UK. Radical cars have a race series in the UK and we worked with the Radical UK team to flesh out the partnership.

Once we had negotiated a sponsorship deal between Motul and Radical in the UK, we wanted to make sure we had a number of touch points for race teams within the race series.

First of all, we needed co-branded artwork and technical specifications to enable us to make a flier with a list of products recommended for Radical cars in the race series. To connect directly with the teams, big or small, going along to the first race weekend and talking to them about Motul products is key.

These fliers have a QR code that sends race teams to the newly created Radical section of the Club Motul website for teams to buy, dedicated to Radical with product lists split by car. Each flier also has a discount code which gives teams a discounted rate to purchase Motul oils and lubricants.