Tesla Cybertruck – Oops?
This brand says OOPS!…
This past week, the ever-dynamic Elon Musk had a reveal of the much-anticipated Tesla CYBERTRUCK.
It’s the highly anticipated 4th model from Tesla. On paper, this is an incredible combination of toughness and technology. The top model has a range of 500 miles and a 2.9 second 0-60 mph time. Musk calls this truck, “a really futuristic-like cyberpunk, Blade Runner pickup…” He also had some choice words when his design chief, Franz von Holzhausen, threw a steel ball that cracked the truck’s armored glass – twice. That major fail on a global stage caused Tesla’s stock to drop 6% [eroding Musk’s net worth by $768m in one day].
Musk tweeted, “Guess we have some improvements to make before production, ha ha…” Despite this demo-disaster, Tesla received 150,000 pre-orders for the CyberTruck which will be available in 2021.
The question now is – did they plan this ‘disaster’ so they can do the next reveal with major success? It wouldn’t be beyond the non-traditional marketing tactics Musk has employed in the past. Tesla devotees now expect a little crazy from this brand.
Regardless, next time that armored glass will not shatter and we’ll see a truck that looks and performs like no other. In short, the tactics will be highly defined within the strategy…
What does YOUR brand say?